
Web Design by Dena Testa Bray
Websites For Small Businesses & Nonprofits
The Process

The Process
The steps outlined here are provided so you can get a sense of how your project will proceed. Some of the steps will naturally overlap.
​
Before we get to step one, we will have discussed your project, completed a proposal that outlines the details of our work together, and have a signed a contract.
1
Collaboration
We'll start with information gathering—everything from your goals for the new website, educating me about your business, content needed, and more, We'll discuss your marketing plan and how your website will both fit in with the plan and add to its success.
​
Of course, I'll answer any questions you have about how things work, what I recommend, etc. Anything to make you comfortable with the process and our collaborations together.
2
Content Collection & Design Considerations
This refers to any content you would like to include on your website, such as an about page, services list, products, product photos, etc. While it is not necessary to have everything together to begin, the more you have at the start of the project the better.
Design considerations include anything related to the look of your website and tools needed for visitors to use your website such as buttons or menus for navigation. For example:
​
Color Scheme
Logo Integration or Creation
Font Selection
Website Structure (eg. single page vs. multipage)
3
Design & Refine
We'll use the information we collected and created in the earlier stages to develop a website that serves your business well and functions properly. For example, we will:
Create or optimize visuals (select your photos or stock photos, create graphics, etc.)
Work on navigation tools (menus, buttons, etc.)
Test runs with sample customers
Add all tools such as forms, marketing templates, and more.
4
SEO, Accessibility & Privacy
Search Engine Optimization (SEO) and Accessibility are considerations we will work with throughout the design process, but everything will be refined before your website is published. We can accomplish this using the tools Wix and Squarespace provide with their editor.
​
We'll also add policies related to Accessibility and Privacy to post on your website.
4
Publication & Success
Publication
Promotion
Marketing
​
Training
Support
Ongoing Refinement
​
SUCCESS